Campa Cola

Reliance Group selects Dencoat as foundation for huge expansion plans.

After more than 20 years of absence, India's iconic cola brand Campa-Cola has taken on the huge Indian cola market. And the battle is fought on Dencrete floors supplied by Dencoat. 
Campa Cola was once India's largest cola brand from the 1970s until around 2000, after which they were outcompeted by the american giants Coca Cola and Pepsi Cola. However, Reliance Group, which is India's largest company, has decided to revive the iconic brand and logo, and is in the process of re-introducing the famous brand to produce cola for India's more than 1 billion cola-thirsty people. A venture of this caliber requires factories and bottling plants all over India - around 90 with a total area of ​​almost 1 million square meters to be built over the next 5 years, and Dencoat India has been nominated as the exclusive flooring supplier for this mega project. Campa Cola has decided that the concrete floors in the bottling and storage areas, will be protected with Dencrete MD which – in addition to being incredibly strong and easy to clean and maintain – is also delivered in Campa Cola's iconic purple colour.
The first bottling plant with approximately 12,000 m2 of Dencrete MD has already been completed and Dencoat India has just started the second project with an additional approximately 10,000 m2, which is expected to be handed over to Campa Cola in May 2025.

"We are very grateful and humbled to be a nominated exclusive supplier for such a significant and prestigious project" says Rajdeep Sethi, Managing Director of Dencoat India. "We have worked purposefully for the past 3 years to position Dencoat India as a significant supplier of high-tech industrial flooring solutions for the food industry, and with an order of this magnitude, we can really turbocharge our strategy".

New factory for further growth.
The most visible evidence of Dencoat's presence in India, is the brand-new factory in a newly developed industrial area in the northern part of New Delhi. From here, PU concrete, epoxy, moisture barriers, acrylics and waterproofing membranes are produced, and is supplied to a network of authorized Dencoat Partners located throughout India, Pakistan, Sri Lanka and Pan Asia. "As we are a part of the international Dencoat Group, we are constantly updated on the latest technologies and trends within our business areas, and this is something that really benefits our customers and gives us a completely unique position in the market," Mr. Sethi explains. Dencoat India has achieved growth of more than 300% over the past 3 years and with the agreement with Campa Cola, Rajdeep Sethi expects the growth rate to continue for the next 5 years. 

About the Dencoat Group.
The DenCoat™ Group is a leading global supplier of high-quality commercial and industrial resin floor and wall coatings for the toughest environments, supported by an unparalleled customer service and technical support. With 8 supply centers located across the world, 15 sales offices and a global outreach to more than 30 countries, Dencoat™ is never far away from you- and we are still expanding at a constant speed, probably also when you read these lines.